The Easy Button

The easy button isn’t always the best way to go.
There are certain companies out there who claim they do design and coding, SEO, e-commerce, hosting, etc – and in fact they are farming the work out to subcontractors. Using another company for web hosting is one thing – but why would anyone trust their website development to someone who sells promotional items or prints t-shirts?
I prefer to work closely with my clients and develop their sites. To properly manage the SEO, and social media, I need to know quite a bit about a company, and be in constant contact with them. That is impossible to do if I am working as a subcontractor.
I do not think it is wise for any business to use a “middle man” for something as important as a web site. Everybody loves the easy button! It would be nice if you could make just one phone call to manage all aspects of your business like bookkeeping, advertising, lawn maintenance, vehicle repair, or printing. Unfortunately things don’t work that way.
Just remember – never eat at a restaurant if the menu has Italian, Chinese, Mexican, and American on it – that is a sure sign that none of the food is going to be good!
You need a web designer who is on top of things. One that will make sure your site is always updated with the newest software versions, One that will keep on top of security, and will be available if anything goes wrong. Most important you need a web designer who keeps current with SEO and Social Media Optimization. If you ask your web designer what 2.0 is – and they don’t know – run away as fast as you can….
Would you ask your plumber to take out your appendix? If you hire someone to handle your website project who does not know the first thing about website design you are asking for trouble.